Motown is a record label that was originally founded by Berry Gordy Jr. and incorporated as Motown Record Corporation in Detroit, Michigan, USA, on April 14, 1960. Motown Records was also the name of Gordy's second record label; the first, Tamla Records, began on January 12, 1959.
Motown played an important role in the racial integration of popular music, as it was the first record label owned by an African Americaneven if it was not the first to feature primarily African-American artists. Motown achieved a crossover success. In the 1960s, Motown and its soul-based subsidiaries were the most successful proponents of what came to be known as The Motown Sound, a style of soul music with a distinct pop influence.
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